Bloomingdale's is known for its designer label fashions, trendy home furnishings, and in-store customer events. RDG Group worked collaboratively with Bloomingdale's Public Relations Director to bring many well-known brands into the store; brands such as Porsche, Apple Computer, Mercedes-Benz, Lexus and others all were part of highly successful in-store promotions. Cross marketing communications benefited all involved, the sharing of customers bolstered brand exposure. In fact, in-store events planned on a busy holiday weekend contributed to that particular Bloomingdale's location being ranked number one in sales in the nation.
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- Marketing Strategy
- Event Planning
- Publicity
- Radio Commercials
- Brochures & Collaterals
- Direct Response
- Email Marketing
- Signage & Retail Display
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