RDG Group developed a comprehensive launch program for a brand new BMW facility in the New York market. From the development of customer flow mapping to the showroom layout to the campaign's diverse media mix, all communications were tailored to reinforce the client's well-respected reputation in providing world-class luxury sales and service. Marketing and training support was our team to enhance their advanced business call center, complete with customer loyalty and retention programs, contributing in part to the client's top five ranking in the nation.
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- Strategy
- Print Campaigns
- Publicity
- TV & Radio Commercials
- Sales Collaterals
- Direct Response
- Email Communications
- Signage & Retail Display
- Sales and Customer Service Training
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