RDG Group assisted a Lexus client in increasing sales in the their primary market area, to build an experientially-based Web site and promote their brand through cooperative events. We worked closely with the client's management team to bring these goals to fruition by focusing on customer retention, service satisfaction and implementation of a multi-touch-point customer communications plan, all while decreasing the cost per vehicle sold.
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- Strategy
- Print Campaigns
- Publicity
- TV & Radio Commercials
- Sales Collaterals
- Direct Response
- Signage & Retail Display
- Sales Tools
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