After years of development shrouded in secrecy, Porsche Cars North America unveiled their interpretation of the SUV - Cayenne. The New York Group assisted with the nationwide launch by promoting the Cayenne as the first Porsche for the entire family. With demographics targeting females, the Cayenne is destined to increase Porsche's overall share of the luxury automobile market. To date, sales of the Cayenne have exceeded expectations, maintaining low availability levels and promising profit margins.
|
- Product Launch
- Sales Tools
- Direct Response
- Exhibits
- Print Campaigns
- Publicity
- Email Communications
- Sales Collaterals
|
