shuuemura

When launching or revitalizing a brand, look from within to craft a mantra that resonates with employees and customers in a meaningful way...
Shu Uemura, one of the best known cosmetic brands in Japan, decided to re-enter the U.S. market, RDG Group worked alongside company executives to develop a multi-level publicity campaign, open a flagship boutique in the trendy SoHo area of Manhattan and design an e-commerce Web site. Drawing from the company's rich heritage and roots in eastern philosophy, our team crafted communications that reflected the beliefs of Shu Uemura himself. Uemura's principles of beauty, feminism and fashion were used to differentiate the brand in an overly competitive marketplace.
  • E-Commerce
  • Sales Collaterals
  • Direct Response
  • Signage & Retail
  • Display
  • Publicity